Australian Foodservice Advocacy Body is an integrated industry body for Australia’s $80 billion Foodservice sector that directly & indirectly employs 100's of thousands of Australians AFAB is the first complete collective of leading Foodservice industry people coming together to facilitate a platform for education, connectivity and leadership to embrace the changing face and capability of our industry. With voice from producers, manufacturers, distributors, operators & service providers this group’s reach spans the total Foodservice value/supply chain. 
Please welcome 
these senior Foodservice leaders to drive this agenda. 

Board Directors

Sissel Rosengren

Co Founder | Chair

Sissel has more than 30 years of experience in industry research, data modelling and economic forecasting in Australasia.

Tony Green

CEO | Director

With 30+yrs experience in Foodservice, starting as a Chef, then S & M manufacturing & distribution, Tony has strong cross-functional experience to lead our sector. 

Abbey Jones

Director

With over 20 years of experience working with global brands in the FMCG, Foodservice, Ingredients and Agricultural industries

Luke Grima

Director

Luke's Director role at KPMG focusing  on accounting and business advice in the foodservice space makes him a perfect fit for our Board

Garry Nash

Director

Garry's passion for the foodservice is apparent looking at his 14 yrs experience in distribution & manufacturing 

Andrew Whittle

Director

Andrew's experience in all aspects of Marketing extends across all media including digital, print, television and online putting him in a great position 


Brett Boyle

Director

Brett has spent over 20 years working as a people, product, process leader and coach in Foodservice, FMCG & Retail.

Wes Lambert

Director | Deputy Chair

Wes has over 23 years experience working in and advocating for hospitality, making a strong impact over his career as an outspoken campaigner for our industry. 

Board Advisors

Our Founding Partners have a highly valued seat at the table – assisting the board to deliver strategic priorities such as industry-improving projects, accelerating advocacy and having inside contribution to operational plans.

Rohan Hughes

Simplot Foodservice

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Scott Taylor

Inghams Foodservice

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Chris Rodgers

Tip Top Foodservice

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Tim Lucas

Tip Top Foodservice

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Kevin Snell

Comcater Equipment

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Renèe Rogers

All G Foods

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Rod Fowler

Food Industry Foresight

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Chris Catchlove

FoodServeX

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Glen Sullivan

Masterfoods Professional

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Andrew Lawson

Fine Food Australia

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Barton Beverly-Smith

Primo Foodservice

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Trish Pegorer

Mutti Australia

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Shaun Mangan

Bega Foodservice

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Steve Ward

Co Founder | Core Element 

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Donovan Stevens

Ecolab

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We thank our Founding Partners