Australian Foodservice Advocacy Body is an integrated industry body for Australia’s $80 billion Foodservice sector that directly & indirectly employs 100's of thousands of Australians AFAB is the first complete collective of leading Foodservice industry people coming together to facilitate a platform for education, connectivity and leadership to embrace the changing face and capability of our industry. With voice from producers, manufacturers, distributors, operators & service providers this group’s reach spans the total Foodservice value/supply chain. 
Please welcome 
these senior Foodservice leaders to drive this agenda. 

Board Directors

Sissel Rosengren

Co-Founder | Chair

Sissel has more than 30 years of experience in industry research, data modelling and economic forecasting in Australasia.

Tony Green

CEO | Director

With 30+yrs experience in Foodservice, starting as a Chef, then S & M manufacturing & distribution, Tony has strong cross-functional experience to lead our sector. 

Abbey Jones


With over 20 years of experience working with global brands in the FMCG, Foodservice, Ingredients and Agricultural industries

Wes Lambert

Director | Deputy Chair

Wes has over 23 years experience working in and advocating for hospitality, making a strong impact over his career as an outspoken campaigner for our industry. 

Garry Nash


Garry's passion for the foodservice is apparent looking at his 14 yrs experience in distribution & manufacturing 

Andrew Whittle


Andrew's experience in all aspects of Marketing extends across all media including digital, print, television and online putting him in a great position 

Brett Boyle


Brett has spent over 20 years working as a people, product, process leader and coach in Foodservice, FMCG & Retail.

Luke Grima


Luke's Director role at KPMG focusing  on accounting and business advice in the foodservice space makes him a perfect fit for our Board

Board Advisors

Our Founding Partners have a highly valued seat at the table – assisting the board to deliver strategic priorities such as industry-improving projects, accelerating advocacy and having inside contribution to operational plans.

Rohan Hughes

Simplot Foodservice

Scott Taylor

Inghams Foodservice

Chris Rodgers

Tip Top Foodservice

Tim Lucas

Tip Top Foodservice

Jeannie Katsianis

Comcater Equipment

Renèe Rogers

The Aussie Plant Based Co. 

Rod Fowler

Food Industry Foresight

Katie Von-Lyn

Miller Leith

Glen Sullivan

Masterfoods Professional

Sinead Kavanagh

Fine Food Australia

Barton Beverley-Smith

Primo Foodservice

Trish Pegorer

Mutti Australia

Shaun Mangan

Bega Foodservice

Steve Ward

Co-Founder | Element 

Donovan Stevens


Costa Anastasiadis

Choices Food Group

We thank our Founding Members