About

Australian Foodservice Advocacy Body is an integrated industry body for Australia’s $80 billion Foodservice sector that directly & indirectly employs 100's of thousands of Australians. AFAB's are industry people coming together to facilitate a platform for education, connectivity and leadership to embrace the changing face and capability of our industry. With voice from producers, manufacturers, distributors, operators & service providers this group’s reach spans the total Foodservice value/supply chain.

Board Directors

Sissel Rosengren

Co-Founder | Chair

Sissel has more than 30 years of experience in industry research, data modelling and economic forecasting in Australasia.

Wes Lambert

Co-Deputy Chair

Wes has over 25 years experience working in and advocating for hospitality, making a strong impact over his career as an outspoken campaigner for our industry.

Brett Boyle

Co-Deputy Chair

Brett has spent over 25 years of working with organisations to transform commercial performance by connecting strategy, leadership, operations and technology

Rod Fowler

Treasurer

Rod brings 30+ years of experience, delivering trend-driven insights to chefs and foodservice operators across Australia, New Zealand, and beyond for smarter, results-focused decisions.

Abbey Jones

Director

With over 20 years of experience working with global brands in the FMCG, Foodservice, Ingredients and Agricultural industries

Emily Ng

Director

Emily is a specialist in marketing and communications in Foodservice and provides specialist advice to the board

Luke Grima

Director

Luke's is a specialist in accounting and business advice in the foodservice and hospitality space and provides fiduciary experience to the board

Tony Green

Director

Tony's has 35 years of experience in Foodservice, starting as a Chef, and moving into sales & marketing in manufacturing & distribution

Board Advisors

Our Founding Partners have a highly valued seat at the table – assisting the board to deliver strategic priorities such as industry-improving projects, accelerating advocacy and having inside contribution to operational plans.