Australian Foodservice Advocacy Body is an integrated industry body for Australia’s $80 billion Foodservice sector that directly & indirectly employs 100's of thousands of Australians. AFAB is the first complete collective of leading Foodservice industry people coming together to facilitate a platform for education, connectivity and leadership to embrace the changing face and capability of our industry. With voice from producers, manufacturers, distributors, operators & service providers this group’s reach spans the total Foodservice value/supply chain.
Please welcome these senior Foodservice leaders to drive this agenda.
Co-Founder | Chair
Sissel has more than 30 years of experience in industry research, data modelling and economic forecasting in Australasia.
CEO | Director
With 30+yrs experience in Foodservice, starting as a Chef, then S & M manufacturing & distribution, Tony has strong cross-functional experience to lead our sector.
With over 20 years of experience working with global brands in the FMCG, Foodservice, Ingredients and Agricultural industries
Director | Deputy Chair
Wes has over 23 years experience working in and advocating for hospitality, making a strong impact over his career as an outspoken campaigner for our industry.
Garry's passion for the foodservice is apparent looking at his 14 yrs experience in distribution & manufacturing
Andrew's experience in all aspects of Marketing extends across all media including digital, print, television and online putting him in a great position
Brett has spent over 20 years working as a people, product, process leader and coach in Foodservice, FMCG & Retail.
Luke's Director role at KPMG focusing on accounting and business advice in the foodservice space makes him a perfect fit for our Board
Our Founding Partners have a highly valued seat at the table – assisting the board to deliver strategic priorities such as industry-improving projects, accelerating advocacy and having inside contribution to operational plans.
Tip Top Foodservice
Tip Top Foodservice
All G Foods
Food Industry Foresight
Fine Food Australia
Co-Founder | Element
Choices Food Group