Australian Foodservice Advocacy Body is an integrated industry body for Australia’s $80 billion Foodservice sector that directly & indirectly employs 100's of thousands of Australians.  AFAB is the first complete collective of leading Foodservice industry people coming together to facilitate a platform for education, connectivity and leadership to embrace the changing face and capability of our industry. With voice from producers, manufacturers, distributors, operators & service providers this group’s reach spans the total Foodservice value/supply chain. 
​Please welcome these senior Foodservice leaders to drive this agenda. 

Sissel has more than 30 years of experience in industry research, data modelling and economic forecasting in Australasia.

With 30+yrs experience in Foodservice, starting as a Chef, then S & M manufacturing & distribution, Tony has strong cross-functional experience to lead our sector. 

Sam Hewson has over 15 year's experience in FMCG across both Retail and Foodservice in National Sales Roles in Global Organisations.

Steve is a Foodservice Executive Recruitment specialist with a passion for developing capability through attracting and retaining talent for the industry.

Laura's passion for the Food and Beverage industry kick started with a Degree in Hospitality and extends across a 16-year career. 

An experienced and respected Senior Executive across the FMCG industry, joining Ingham's in 2016 as the Head of Sales for Foodservice & QSR.

Venessa Barnes stepped out of the kitchen and into a new career as a sales leader, educator, speaker, industry advocate and skilled marketer specialising in food and hospitality.