Australian Foodservice Advocacy Body is an integrated industry body for Australia’s $80 billion Foodservice sector that directly & indirectly employs 100's of thousands of Australians. AFAB is the first complete collective of leading Foodservice industry people coming together to facilitate a platform for education, connectivity and leadership to embrace the changing face and capability of our industry. With voice from producers, manufacturers, distributors, operators & service providers this group’s reach spans the total Foodservice value/supply chain.
Please welcome these senior Foodservice leaders to drive this agenda.
Founder | Chair
Sissel has more than 30 years of experience in industry research, data modelling and economic forecasting in Australasia.
CEO | Director
With 30+yrs experience in Foodservice, starting as a Chef, then S & M manufacturing & distribution, Tony has strong cross-functional experience to lead our sector.
With over 20 years of experience working with global brands in the FMCG, Foodservice, Ingredients and Agricultural industries
Luke's Director role at KPMG focusing on accounting and business advice in the foodservice space makes him a perfect fit for our Board
Garry's passion for the foodservice is apparent looking at his 14 yrs experience in distribution & manufacturing
Andrew's experience in all aspects of Marketing extends across all media including digital, print, television and online putting him in a great position
Brett has spent over 20 years working as a people, product, process leader and coach in Foodservice, FMCG & Retail.
Director | Deputy Chair
Wes has over 23 years experience working in and advocating for hospitality, making a strong impact over his career as an outspoken campaigner for our industry.
Our Founding Partners have a highly valued seat at the table – assisting the board to deliver strategic priorities such as industry-improving projects, accelerating advocacy and having inside contribution to operational plans.
Tip Top Foodservice
Tip Top Foodservice
All G Foods
Food Industry Foresight
Fine Food Australia
Choices Food Group