Australian Foodservice Advocacy Body is an integrated industry body and lobbyist group for Australia’s $80 billion Foodservice sector that directly & indirectly employs 100's of thousands of Australians AFAB intends to be the first complete collective of leading Foodservice industry people coming together to facilitate a platform for education, connectivity and leadership to embrace the changing face and capability of our industry. With voice from producers, manufacturers, distributors, operators & service providers this group’s reach spans the total Foodservice value/supply chain. 
Please welcome 
the next generation of senior Foodservice leaders to drive this agenda. 

Team and Key Roles

Mark Powell


An experienced and respected Senior Executive across the FMCG industry, joining Ingham's in 2016 as the Head of Sales for Foodservice & QSR.

Samantha Hewson

Deputy Chair

Sam Hewson has over 15 year's experience in FMCG across both Retail and Foodservice in National Sales Roles in Global Organisations.

Tony Green

Chief Executive Officer

With 30+yrs experience in Foodservice, starting as a Chef, then S & M manufacturing & distribution, Tony has strong cross-functional experience to lead our sector. 

Sissel Rosengren

Co Founder

Sissel has more than 30 years of experience in industry research, data modelling and economic forecasting in Australasia.

Steve Ward

Co Founder

Steve is a Foodservice Executive Recruitment specialist with a passion for developing capability through attracting and retaining talent for the industry.

Laura Duffy


Laura's passion for the Food and Beverage industry kick started with a Degree in Hospitality and extends across a 16-year career. 

Venessa Barnes

Board Advisor

Advisor as required extensive industry connection and experience 
Co-Founder FoodLogic.

We thank our Founding Partners